What if… Google bought Nokia

What if Google bought Nokia? Thats something to consider . The two largest companies – one in the internet space, and one in the mobile space.

Nokia deploys more mobile phones than some candy companies release new candy bars. Nokia releases more diversified phones than any brand in the world. On the other hand we have Google, that currently releases only high-end devices with their Android operating system. So what would happen, if these companies were to merge?

• Google would become the largest digital company providing services and even hardware in the world
• Nokia would restructure, possibly sell Symbian, and Android would become the dominant operating system
• Android for low-end phones would be presented, and would thus start fragmenting on the market and do what other platforms have done.
• Google would become the largest supplier of mobile search for a long time to come
• Android would take over 30 % of the market share within 2 years
• Google would polish its mobile social networks heavily, and interconnect them with all search, search with friends, etc.
• Google Lattitude would be a native feature of the phones
• Google would integrate all Nokias web services
• Android Market and OVI would immediately merge
• The largest mobile and web company in the world would be formed, with no competition whatsoever in any area of expertise they would do

So what do you think? What if Google bought Nokia?

Digital Behemoth

Fanta’s new mobile app, the Stealth Sound System

Ogilvy Advertising has devised a ground-breaking mobile phone application for Fanta that allows the brands’ younger consumers to communicate with each other without adults hearing.

Downloadable from www.m.fanta.eu, the application, called the Fanta Stealth Sound system, uses high-pitched frequencies that are only audible to consumers under about the age of 20. It features sound tags such as wolf-whistles, warnings and pssts, along with other tags representing traditional words and phrases such as “cool”, “uncool” and “let’s get out of here”.

Fanta Stealth Sound System is being launched Europe-wide, supported by PR, viral, print and on-line advertising, on-pack promotions and POS materials.

The sound tags have been developed by electronic music pioneer and digital music guru Martyn Ware, who founded both Heaven 17 and The Human League.

The idea for the application combines Fanta’s brand vision of creating “more play” with the insight that teenagers never like to be separated from their friends or their mobiles – and like to talk freely without being overheard by adults.

Ogilvy Advertising has plans for upgrades and an interface where stealth sounds can be made on a mixing program and downloaded to mobile phones, enabling users to create their own custom sound tags.

Coca-Cola Europe Interactive Marketing Manager, Prinz M. Pinakatt, said: “Mobile phones are teenagers’ most prized and most personal tool, therefore by offering this innovative and fun application Fanta will be invited into their personal space and thus foster relationships on a whole new level.  This new focus on providing entertaining digital content also fits perfectly with the Fanta brand vision to create ‘more play’ in the world.”

Useful Noise