Activision: “We Might Have To Stop Supporting Sony”
Activision CEO Bobby Kotick has warned that the publisher “might have to stop supporting Sony” platforms.
“I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation,” he told The Times.
“They have to cut the price, because if they don’t, the attach rates are likely to slow,” he added. “If we are being realistic, we might have to stop supporting Sony. When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP too.”
Kotick, who said recently that he was disappointed the platform holders opted not to announce console price cuts at E3, also noted that Activision had paid Sony $500 million in royalties and other goods last year, which “probably still worked out at 400 percent of the profit they made.”
Sony Computer Entertainment Europe responded to our request for comment by issuing the following statement: “We respect our third parties’ opinions and their right to express those opinions but we will not be commenting on this story.”
In a further update, Sony Computer Entertainment America told us: “PlayStation has tremendous momentum coming out of E3, and we are seeing positive growth with more than 350 titles slated to hit across all our platforms, including many anticipated games from our publishing partners. We enjoy healthy business relationships with and greatly value our publishing partners and are working closely with them to deliver the best entertainment experience.”