Surprise! Mobile Users Are Internet Savvy

May 5, 2014 at 5:29 AM Leave a comment

Very true!


Congratulations! Act now to read this entire post to win some understanding about human nature! Researchers at the Penn State Media Effects Research Laboratory have found that time sensitive banner ads and other potentially scummy advertising methods rarely fool mobile users into clicking and, instead, cause them to treat the site as a potential threat.

“It could be that an instant gratification message makes mobile users, who tend to be more tech savvy, leery about the site,” said Professor S. Shyam Sundar.

For example, sites and banners that encourage you to do something “right now” or click to win are ignored at best by mobile users. Sundar believes it’s because mobile users are more experienced on the Internet and aren’t fooled by advertising in the same way a desktop-only user might.

“It’s a boomerang effect–marketers may think that they are activating the instant gratification heuristic when they display time-sensitive offers…

View original post 248 more words


Entry filed under: Mobile Tech & Trends, Uncategorized, Web News & Trends. Tags: , , , , , , , , , , , , , .

300M downloads and $600M in revenue say Google is the ‘loser’s choice’ in mobile games monetization Google Search competitor DuckDuckGo teases major revamp, beautiful new design

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Follow Virtuoso ® to get updates!


All Posts

My Biography

%d bloggers like this: