Do startup names matter?

August 3, 2015 at 6:22 PM Leave a comment

Great read on choosing a name for your startup!

Startup names may be a dime a dozen, but most founders still agonize over what to call their dream. Are they right to invest so much energy and time — or would any random string of letters be fine?

If anyone knows the answer, it’s Jonathan Nelson, who created the well-known startup incubator Hackers/Founders (aka H/F). A mainstay in the tech community, H/F spans 75 cities in 32 countries and throws events where entrepreneurs can network, hone pitches and gather advice. We asked Nelson for his thoughts.

Is naming a startup a big deal?

Founders spend a lot of time on it. It’s kind of like that question, “What do you name your band?” What if you name your band Mudhoney or Nickelback? It’s hard to change that name once you get a bit more popular, because the brand is so tightly tied to your name. You don’t hear of…

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