Congratulations! Act now to read this entire post to win some understanding about human nature! Researchers at the Penn State Media Effects Research Laboratory have found that time sensitive banner ads and other potentially scummy advertising methods rarely fool mobile users into clicking and, instead, cause them to treat the site as a potential threat.
“It could be that an instant gratification message makes mobile users, who tend to be more tech savvy, leery about the site,” said Professor S. Shyam Sundar.
For example, sites and banners that encourage you to do something “right now” or click to win are ignored at best by mobile users. Sundar believes it’s because mobile users are more experienced on the Internet and aren’t fooled by advertising in the same way a desktop-only user might.
“It’s a boomerang effect–marketers may think that they are activating the instant gratification heuristic when they display time-sensitive offers…
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Go Egypt! Bravo to those guys, hayleen ya shabab :))
By Mostafa Rizk, contributor, EgyptianStreets.com
Sometimes it seems that any news you hear out of Egypt is bad news. Whether it’s about an increasing budget deficit, a new wave of violent clashes or another government screw up, it feels as if everybody is actively trying to make things worse. But that couldn’t be farther from the truth.
For every person out there not doing their job or actively making the country a worse place to live, there are a thousand more who are sick of the politics and stagnation, who just want to see Egypt flourish, and are working tirelessly to make that happen.
The team behind Egypt’s latest tech startup, Engezni, are some of those people.
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